How to add your business to HERE maps?

Recently Nokia has re-branded its Location services (Nokia Maps) to Here Maps.
I won't comment too much about its features. The fight against Google Maps is now obvious then ever. Its clear that with the new brand Nokia will get more and more audience for it's map via other channels like iOS, Android and Firefox OS.

If you are a merchant, a small business owner and you want your business to be visible on Here Maps. You can do that via Nokia Prime Place.

With Nokia Prime Place you can list your business, add opening hours, descriptions, payment methods, pictures, etc... Once the business is verified the data gets distributed on the navigation devices also.

Not sure yet, but I suspect, once a business is added via Prime Place the data is being shared with Nokia's big partner... I won't say who is it, till I have the confirmation, but anyway in the end it's in the advantage of the user.

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